Growth and Analytics Lead
We are hiring the left-brain half of a two-person marketing core. Our Brand Lead owns taste and the story; you own the numbers and the growth engine underneath them. This is not a report-running role. We are looking for someone we can grow, over the next year or two, into the person who owns all of NPrep’s growth.
Roles and Responsibilities
- Define and instrument the full funnel from impression to renewal, and find where it leaks.
- Own unit economics: CAC by channel and campaign, LTV, LTV:CAC, payback, and ROAS.
- Build and maintain dashboards as marketing’s single source of truth and automate reporting.
- Own a clean UTM taxonomy, deep-link and MMP attribution, and promo-code tracking.
- Coordinate with performance marketing and SEO agencies and independently verify outcomes.
- Design and run experiments across creatives, hooks, landing pages, and offers.
- Close the loop with the Brand Lead by turning creative bets into tests and feeding results back.
- Set install, lead, and conversion targets and forecast against spend and the exam calendar.
- Pace budgets against targets, flag issues early, and run live dashboards during major campaigns.
Apply on NPrep →
This role is hosted on the company's careers site.