Brand Manager
The role
The Brand Manager owns how Iztri looks, sounds and shows up: in every society, on every channel, and on every garment tag we return. Fabric care is a trust category. Our brand has to earn that trust before the first order and keep it through the hundredth. As we open new hubs and cities, it also has to stay consistent without the founders signing off on every poster. You'll work closely with the founders and the Growth Team. Growth owns acquisition numbers, and you own the brand those numbers are built on.
What you'll do
- Own the brand system. Maintain and evolve Iztri's identity, voice and guidelines, and make them usable by anyone on the team.
- Shape customer touchpoints. This covers packaging, garment tags, delivery bags, uniforms, and app and WhatsApp messaging.
- Lead content and social. Set the content calendar, brief creators and agencies, and keep the voice direct, confident and free of hype.
- Build the launch playbook. Create a repeatable brand kit for opening a new hub or city.
- Manage partners and budget. Brief and manage designers, printers, agencies and freelancers, and track spend against outcomes.
- Listen to customers. Use reviews, support tickets, society WhatsApp groups and resident feedback to sharpen positioning.
- Measure brand health. Track awareness, referral share, review ratings and sentiment by micro-market, and report monthly.