Creative Head - Marketing
About the Role
- Growth is a creative problem. At Superliving, paid ads don’t scale because of budget. They scale because of strong ideas. A powerful hook can outperform a 5x budget increase.
- We’re looking for a Creative Lead who understands that performance marketing is storytelling under pressure.
- You will own ad creatives end-to-end, from script to experimentation, across AI-generated ads and live-action formats. Your job is to build a repeatable creative engine that drives lower CPI, higher CTR, and scalable growth.
- If you think in hooks, retention curves, scroll behavior, and first 3 seconds, this role is for you.
What You’ll Do
- Own performance ad creatives across Meta and Google
- Write high-converting ad scripts across:
- AI-generated formats
- Live-action videos
- UGC-style content
- Constantly test new:
- Hooks
- Angles
- Emotional triggers
- Narratives
- Visual formats
- Build a structured creative testing framework
- Obsess over:
- Hook rate
- CTR
- CPI
- Understand what drives virality:
- What makes people stop
- What makes people watch
- What makes people click
- Work closely with Growth to align creatives with performance goals
- Build a creative feedback loop:
- Why did this ad work?
- Why did this one fail?
- How do we replicate winners systematically?
What We’re Looking For
- 5+ years of experience in performance-focused creative roles (Branding/Ads preferred)
- Proven experience creating ads that drove measurable results (not just views)
- Deep understanding of Platform-native content (Meta, short-form video), Attention psychology, Hook structures
- Comfort working with both AI tools and live-action production
- Experimental mindset — high volume, high iteration
- You should:
- Think in variations, not single ideas
- Be comfortable killing your own ideas if data says so
- Understand that creativity without performance is entertainment, not growth
Why Superliving
- Direct impact on growth numbers
- Fast experimentation cycles
- Real ownership over the creative engine
- Opportunity to define the ad voice of a scaling consumer platform
Apply on SuperLiving →
This role is hosted on the company's careers site.